The Zorzees’ social media team works exclusively with Zorzees clients. Whether that client is looking for prospective franchisees to join their growing business or customer who may be interested in their products of services, Zorzees can help. Together with our Franchisor clients, we identify key target markets and customers (or prospective franchisees), determine the ideal channels to reach those customers, and develop affordable budgets to maximize the ROI on every marketing dollar spent.
Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
If a prospective client or customer can’t find you online, all the marketing in the world won’t help. Zorzees and its team of marketing professionals can work with its Franchisor clients to ensure their website is SEO-optimized. If we’re building the website, fantastic – we’ll ensure it’s optimized from Day 1. If the Franchisor is using an existing website, our team can work with them to identify and implement any needed improvements.
Unfortunately, SEO isn’t all that’s needed to rank on Page 1 of Google. Zorzees can work with its clients to develop a search engine marketing strategy that fits their budget, to ensure that their target audience will find their website.
Social Media Marketing (SMM)
Social media has become on of the most effective, and most cost-effective, marketing channels available. Zorzees’ social media team can help identify the best social media networks and design an effective marketing campaign, including messaging, scheduling, and performance tracking.
An increasingly effective way to reach customers is through influencer marketing. We research who the movers and shakers are in our clients’ industries. We evaluate what will resonate with their target customers, and we then craft creative messages and ways to reach them. This includes organic social platform campaigns, direct messages, and paid placements. When an influencer gets behind your brand, it can be a game changer for bringing customers and clients through the door.